As a critical and constructive sparring partner, we aim to support our clients in finding the best possible approach.

About us

Modern cities face numerous challenges: social inclusion, energy transition, affordable housing, vital economy, greening the city, health in the city, and many more. Another important challenge they face: how do you develop an effective place marketing and branding approach?

what we do
Nesselaar Urban Consultancy is specialised in city marketing and creative urban ideas. We support cities, regions, and countries in optimising their marketing and branding and tackling various urban challenges. We are committed to contributing to the development of more attractive and liveable cities.

why we do it
We are passionate about cities. The common thread that runs throughout our work is the creation of positive impact through sharing – sharing expertise, sharing inspiration, sharing creative formats. We are inspired by the Sustainable Development Goals. We connect with SDG 11 (sustainable cities and communities) and SDG 17 (partnerships for the goals).

how we do it
We believe in co-creation, in partnerships, in connecting expertise. In taking effective steps together. We aim to formulate things as clearly as possible. We work with various national and international organisations, including universities and NGOs.

Robbert Nesselaar (MSc Business Economics, Erasmus University Rotterdam), founder and CEO, has more than 20 years of experience in working with various cities, regions and countries.

Our office is in the heart of Rotterdam, the Netherlands.