Nesselaar Urban Consultancy is specialised in city marketing and urban ideas. Next to our work for clients, we develop creative concepts on our own initiative. This website gives a brief overview.

Specialised in city marketing

Citymar consultancy

CITYMAR consultancy is specialised in city marketing. We support cities (and places in general) to develop their marketing and branding strategy. This includes topics such as identity, positioning and long-term urban decisions. We also advise on the city’s communication approach, partnerships and ambassador networks.

We serve as critical and creative sparring-partner. Our services include consultancy sessions, city marketing presentations for larger groups, workshops. We also offer a pragmatic book: City marketing: strategy, action, organisation.


Strategic & pragmatic

Citymarketing book

City marketing: strategy, action, organisation (122 pages, € 25,-) covers a large number of various topics that are part of an effective city marketing approach.

A small selection of the content: strategic city marketing decisions; identity and positioning; how to deal with place marketing dilemmas; effective place marketing principles; possible organisational and governance models; roles and responsibilities; partnerships; toolkits; event policy; and so forth. The book contains many examples and practical checklists.


The common thread and motivation in our work: impact through sharing. Sharing expertise, sharing inspiration, sharing creative formats.

Robbert Nesselaar

All generations take part!

Generation games

Intergenerational sports event, organised by and for community. Generation Games editions take place in cities around the world: Mumbai, Oslo, Lausanne, Rotterdam, Accra, Geneva, and many others. The format is simply available: open source, do it yourself, no fee.

The aim of the event: active lifestyles and health for all, collaboration between generations, involve all talents and skills, positive community impact. The non-profit International Generation Games Association collaborates with international sports federations, universities and NGOs, including the WHO.